One sunny afternoon in the summer of 1977, the St. John’s Folk Arts Council erected a small stage in the city’s Bannerman Park with the goal of showcasing the province’s wealth of folk and traditional music. It’s taken a global pandemic to keep them from doing it every year since.
What follows is a proposal for creating two distinct and related brand identities: the group in charge of organizing the festival along with connected events, and the yearly installments of the festival itself.
And since the festival and the park it calls home are inseparable, the wrought-iron gate which greets visitors at the park’s entrance is what serves as the base for both logos.
