A sake-soaked journey to the end of the night.
With a new head chef and a revamped menu, the folk at Cho (an Asian-fusion restaurant in Montreal’s Saint-Henri neighbourhood) were looking to reopen from renovations with a bang.
One of the core components of their strategy was to establish themselves as a late-night hotspot, a place where you might grab dinner one evening and then find yourself coming back for drinks the next.
I built them a new visual system, including menus, drink lists, and a secondary logo and pattern that would serve as a platform for their nocturnal revival.
