lucille's

Logo Design
Print
Logo Animation
Art Direction
Visual Strategy

Original script wordmark by the inimitable Mr Sign.
What started as a cozy hole-in-the-wall in the Montreal borough of NDG has grown into a local restaurant titan. With new locations opening yearly and more side projects than there are fish in the sea, Lucille’s is a brand in constant expansion.

I’ve been lucky enough to help out along the way, crafting logos and visuals which incorporate their iconic script wordmark into an ocean of new ventures, some of which appear below.